Executive actuarial counsel and commercial strategy, backed by two decades of dual-chartered expertise.

Bridging the mathematical architecture of the institutional 'factory' with the commercial reality of the boardroom and the retail 'shop floor.'

"Momentum is a byproduct of effort. Enterprise value is a byproduct of structure."

Throughout my career—from advising scaling tech founders to architecting multi-billion-pound capacity models for tier-one life insurers—I have observed a consistent commercial blind spot: the gap between operational aggression and mathematical reality.
Scaling businesses and legacy institutions alike frequently reach a plateau where revenue growth hides underlying systemic friction. Executive boards find themselves overwhelmed with fragmented reporting data, yet fundamentally starved for objective clarity.
My mandate as an independent advisor is straightforward. I provide objective, actuarial-grade counsel to bridge the gap between the operational engine room and the boardroom. I do not consult on vanity metrics; I architect the structural governance required to eliminate commercial friction, protect the balance sheet, and engineer predictable, risk-adjusted scale.
For over twenty years, I have operated on both sides of the financial services ecosystem.
This dual-qualified perspective is exceptionally rare. It allows me to act as a commercial translator between complex mathematical architecture and frontline execution.

The Factory

(Chartered Actuary)

I understand the complex mathematical architecture of how financial products are built, priced, and risk-managed at the institutional level. Drawing on senior tenures at tier-one insurers like St. James’s Place, Aviva, Prudential, and Just Group, I provide executive actuarial oversight, systemic risk governance, and capital optimization.

The Shop Floor

(Chartered Financial Planner)

I understand the psychological, compliance, and commercial realities of retail distribution. Having built and directed front-line wealth management practices, I know exactly why institutional products succeed or fail at the point of sale.

The Translation

I identify the structural friction between overarching corporate strategy and commercial reality. Whether aligning institutional capital requirements, providing objective governance over technological investments, or refining a retail distribution model, I ensure that structural design translates directly into measurable commercial outcomes.

Actuarial Precision

My approach to board advisory, commercial strategy, and technological integration is rooted entirely in data.
I rely on objective structural analysis and hard-earned market experience to solve complex problems—whether acting as executive actuarial counsel for an institution, refining Go-To-Market distribution for a WealthTech, serving as an independent sounding board for a scaling founder, or evaluating the risk-adjusted ROI of a complex tech deployment.
I provide unvarnished, ego-free oversight designed exclusively around protecting capital and driving commercial growth.

Institutional Footprint

Aviva

Institution type: FTSE 100 institution

Serving within the core actuarial function over a seven-year tenure, I built foundational expertise across pricing, financial reporting, and complex systems integration. This provided deep, systemic insight into the mathematical engine room and capital reporting frameworks of a major global insurer.

Prudential UK

Institution type: FTSE 100 institution

Operating within the core UK actuarial function, I managed complex regulatory reporting frameworks (IFRS, FSA) and modernized overarching valuation processes. I directed critical system modifications to ensure strict compliance with Retail Distribution Review (RDR) mandates across conventional with-profits and annuity product lines.

Prudential Polska

Institution type: Start-up privately funded

Acting as the International Product Development Actuary, I engineered the mathematical architecture and commercial proposition for a key overseas subsidiary. Chaired the Pricing and Product Development Working Group, successfully orchestrating the fast-track design and commercial launch of a new product suite into the European market.

Just Group

Institution type: FTSE 250 institution

Operating as a Pricing Actuary and Retirement Pricing Manager, I designed and structured complex retirement and equity release propositions for a multi-billion-pound business line. I balanced stringent capital and risk constraints with the mandate to manufacture highly competitive, market-facing products.

St. James's Place Wealth Management

Institution type: FTSE 100 institution

Operating as a Senior Actuary within Research & Development, I spearheaded new product development for thise FTSE 100 wealth manager. I focused heavily on integrating technological architecture to drive operational leverage across both back-office systems and frontline advisory distribution.

Institute and Faculty of Actuaries

Institution type: Professional body

Deeply embedded in institutional governance, I have served as a formal member of the IFoA Pensions Board. Furthermore, I have chaired dedicated working parties investigating the structural mechanics and commercial realities of both pension accumulation and decumulation.

Chartered Insurance Institute

Institution type: Professional body

Holding the designation of Fellow of the Personal Finance Society (FPFS), I maintain the highest level of professional standing within the CII framework, cementing the bridge between institutional theory and applied financial planning.

Eight Financial Advice

Institution type: Established SME

Managing over £75m of FUM across 400 clients, I delivered high-level wealth management within a strictly regulated environment. Crucially, I acted as the adviser lead for technological integration, embedding AI and cashflow modeling software to eliminate structural friction in the delivery of advice.

MW & Partners Wealth Management

Institution type: Start-up micro business

Transitioning to the “Shop Floor”, as As a founding Partner, I built and scaled an SME regulated advisory firm servicing over 1,000 clients across over £100m of FUM. Under my commercial and compliance oversight, the firm became the UK’s first advisory business to secure accredited membership in the IFoA Quality Assurance Scheme (SQAR).

Bad Blood Films

Institution type: Small film production company

Operating as Finance Non-Executive Director, I provided strict commercial oversight and risk mitigation for a creative SME. I structured the core investment case, successfully raised capital, and orchestrated a high-profile global film premiere in London.

Vistage

Institution type: Elite SME member organisation

As a former executive member and peer advisory board participant, I operated within an exclusive, cross-sector group of CEOs and scaling founders. This environment enforced rigorous commercial thinking, allowing me to act as an objective sounding board for leaders navigating structural friction and strategic exit planning.

BNI

Institution type: Networking group

Operateding as a Director Consultant, I engineered the launch and scalable growth of the "Tour de Force" commercial networking group in 2018. I designed the initial growth architecture that rapidly scaled the group to a sustainable 30-member enterprise that remains highly active today.

Professional Designations

Fellow of the Institute and Faculty of Actuaries (FIA) | Chartered Actuary Fellow
Fellow of the Personal Finance Society (FPFS) | Chartered Financial Planner
CII Level 6 Advanced Diploma in Financial Planning